Yamaha Motor Commercial Trading (China) Co., Ltd

For over 50 years, Yamaha Motor group has endeavored to create diverse value through products and services since its founding. We have worked based on three ideas which constitute our \"Corporate Philosophy\". One is our \"Corporate Mission\", that is our core identity, values, purpose and visionary goals. The second is \"Management Principles\" - the guiding management principles for achieving our corporate mission. The third is \"Action Guidelines\", the guidelines each individual should follow to realize our corporate mission. Being the \"Kando creating company\" is our goal to offer new excitement and a more fulfilling life for people all over the world. We strive to use our ingenuity and passion to realize peoples\' dreams and always be the ones they look up to for \"the next Kando. The Spirit of Challenge - our corporate culture To dream, aim high, and believe in ones potential, and to give ones all... Since its founding in 1955, Yamaha Motor created new frontiers with our spirit of challenge as the driving force. This spirit soon spread to become our corporate culture, and it is now etched deep within the heart of every individual employee. At Yamaha, we believe that a spirit of challenge and willingness to take on difficult challenges not only enriches individuals, but also moves the hearts of others. Through challenges that we have undertaken, we aim to show society the importance of having dreams and taking on challenges, and also hope to share our Kando with the world. MotoGP, the pinnacle of international road racing, is hugely popular among people in Europe - it is estimated that it attracts over 5 billion viewers over the course of one season. Yamaha\'s racing activities in the MotoGP are a place to share our Kando with the people of the world. Other important factors behind our corporate activities are the cohesive power of the racing at world-class level and the excited fans we have gained throughout the world.